Two engineers who spent twenty years each on systems that were not allowed to fail.
Hospital data and pharmacy claims, where a bad night meant somebody did not get their prescription filled. Now pointed at the businesses and churches around Rockwall that got quoted five figures and told that was the floor. Same standards, a price a real budget can approve, and every number published before you ever call us.
There is no account manager, because there are two of us
Whoever builds the first version is the same person still running it in month fourteen. Nobody re-explains their operation to somebody new halfway through.
Johnny Wheeler. Two decades in data and analytics, most of it in healthcare. Product leadership at a data platform company, and underneath that the unglamorous years: warehouses, pipelines, and the reporting layer operations teams actually run on. Texas A&M. Tableau certified since 2018, and still the one who will tell you your dashboard is asking the wrong question. johnny.wheeler@dataday.studio
Brooks Martin. Two decades in healthcare software, most of it on pharmacy and insurance claims systems that processed them by the million. Software engineer first, then QA, then SQL development, then reliability and data engineering: the same systems from every angle, which is why he finds what is actually broken instead of what only looks broken. Single sign-on, AWS and Azure, and the integrations that keep an analytics stack fed. brooks.martin@dataday.studio
A working version in weeks, because arguing about a document is worse
You cannot tell whether software is right by reading a specification. You can tell in about four minutes of using it.
So month one of any plan is the build. We put something real in front of the people who will use it while the idea is still cheap to change, and we find out what we got wrong from the front desk rather than from a signed-off requirements list that everybody nodded at.
We use AI the way a machinist uses a CNC. The speed comes from knowing exactly what to ask it for, and twenty years each of building this kind of system is what tells us which corners are not corners. A person directs every line, reviews it before it reaches you, and stands behind it either way.
Enterprise data, without the enterprise
Years of messy records from a dozen systems that all disagreed with each other.
Pipelines that ran every night whether anyone was watching. Migrations where downtime was not on the table, because people depended on the thing that same week. Claims and clinical records, which is the least forgiving version of the problem and the best possible training for every other version of it.
That transfers cleanly down to an organization of any size. Your data is smaller. It is every bit as messy, and it matters more to you. A church directory that has been through three platforms in ten years is the same migration problem we did for a living, at a scale where it can actually be finished.
You did not take this job to think about config files, or which server it runs on, or whether the backup ran, or why the export broke overnight. That part is ours.
See the work →Custom software is the wrong answer more often than we would like
If a product you can buy for $40 a month already does the job, we will tell you its name and we will not send an invoice for saying so.
We turn down work every month for that reason, and it is the least complicated decision we make. A studio that has to close every lead ends up selling a four-month build to somebody who needed a better spreadsheet, and then spends a year defending it. That is how firms in this business get their reputation.
Custom is worth it when the way you do the work is the point, when nothing off the shelf has a field for the thing that makes you money, or when you are paying four vendors to half-solve one problem. That is most of the people who call us. It is not all of them, and we would rather be the ones to say which.
Rockwall, and the rest of the corridor
Close enough to sit at your table, which is still the fastest way to understand what an organization actually does.
We work across Rockwall, Rowlett, Royse City, Fate, Greenville, and the rest of the Highway 30 corridor. Meeting in person costs nothing and we prefer it for the first conversation. Everything after that works over video, and most clients end up preferring that too.
Being local is not a sales pitch, it is a practical advantage. We can stand in the lobby and watch how the front desk really works, or sit in on a Wednesday night and see exactly where the sign-up sheet falls apart. That hour is worth more than any requirements document either of us could write.
Come find out whether we are the right answer.
Tell us what is costing you a day a week. We will tell you what it takes to fix, what it costs, and whether you should hire us to do it.